We knew that the best way to help potential patients understand what exceptional care is all about was to tell the 21C story direct from the source. But we also knew that handing patients a script to read off a teleprompter wasn’t going to give us the authentic story we needed to build trust. Instead, our film crew treated each interview as a conversation – as if the camera weren’t there – and was able to capture some incredibly real moments that have made these videos the most heavily trafficed area of the 21C website.