get ready to rock your world.
How we helped olympus launch a game-changing product - in the middle of a pandemic.
get ready to rock your world.
How we helped olympus launch a game-changing product - in the middle of a pandemic.
Kidney stones are a pain
The save passing a kidney stone can be more painful than child birth. It turns out, it’s also a pain for urologists to get rid of them. The tools they were used to were huge, clunky, loud, power-hungry, imprecise laser. Soltive was developed by Olympus to upend the entire market, making it the “iPhone” in a world of dial phones. We teased urologists who immediately recognized that whatever was under this blanket, was about to change everything.
teaser campaign
We discovered in our B2Me research that urologists generally have a good sense of humor (probably a mandatory trait in that line of business). In an industry where the vast majority of advertising shows a gigantic product shot, instead, our teaser campaign took another approach.
Post launch campaign
Other executions of the ongoing campaign used in print, social and digital.
A Pandemic PRODUCT LAUNCH.
The original plan was to show Soltive in person at key industry events. Then came covid-19, which had other plans.
A Pandemic PRODUCT LAUNCH.
The original plan was to show Soltive in person at key industry events. Then came covid-19, which had other plans.
Launch video
Augmented reality: how to create an emotional connection, remotely
As in all our projects, a mobile first approach means the site is a greatly simplified experience. We have a simple test at White Rhino to determine if the mobile version is up to par: can a user access all important interactions with just one thumb while holding the phone? Yes!
When in doubt, gamify it.
In the future we are planning a fun, virtual reality experience. By spoofing a first-person, “Asteroids-like” game, surgeons will be able to “try out” the product but have some competitive fun at the same time.
