In order to become an integral part of patients’ sense of well-being, we sought to connect patients to health, wellness, and technology resources that would enhance their hospital experience.

Six Brand Trust Levers were mapped to the hospital’s strategic initiatives across a three-year road map. The resulting digital plan accounted for competitive table stakes, including a mobile-friendly website, while also leaving room for unexpected delighters including the development of custom wellness apps to engage patients when they’re healthy, not just when they’re sick.