Objective/Goal: What was the brand trying to accomplish?

DTZ, one of the largest Facilities Maintenance (FM) firms in the world, needed a way to differentiate their services from the vast array of competitors in the space. There were two major objectives for this project: 1) provide the sales team with a powerful tool to use both in-person and remotely to engage prospects, and 2) create a highly immersive, memorable marketing platform that can be expanded over time and serve as a content hub.