“THE MASSACHUSETTS EYE AND EAR WEBSITE MEETS the strictest accessibility standards of any site in healthcare - OR ANYWHERE ELSE".

– Frederick M. Jones, Accessibility Institute of America

Mass Eye and Ear’s has an unmatched reputation and mission defined as ‘A promise that every child will see and hear throughout their lifetime.” During our discovery we were surprised to learn that the site we were replacing was not friendly for people with vision impairment. More than half the visitors told us they were craving better accessibility.

Further, the former site lacked the clean, simple design and functionality one would expect from a premier institution.

So we embarked on a digital strategy we dubbed “Inclusive Design”. The intent would be to make the site easily useful and enjoyable for as many individuals as possible.