Give me an FM break.
DTZ, one of the largest Facilities Maintenance (FM) firms in the world, needed a way to differentiate their services from the vast array of competitors in the space. And man, did we give it to them.
Give me an FM break.
DTZ, one of the largest Facilities Maintenance (FM) firms in the world, needed a way to differentiate their services from the vast array of competitors in the space. And man, did we give it to them.
Objective/Goal: What was the brand trying to accomplish?
DTZ, one of the largest Facilities Maintenance (FM) firms in the world, needed a way to differentiate their services from the vast array of competitors in the space. There were two major objectives for this project: 1) provide the sales team with a powerful tool to use both in-person and remotely to engage prospects, and 2) create a highly immersive, memorable marketing platform that can be expanded over time and serve as a content hub.
B2Me Insights.
TO UNDERSTAND WHY NANTUCKET ISLAND RESIDENTS WERE SO QUICK TO GO OFF-ISLAND FOR CARE, WE EVALUATED THEIR CULTURE AND EXPECTATIONS OF THE HOSPITAL AGAINST THE HOSPITAL’S OWN ASPIRATIONS.
B2Me Insights.
TO UNDERSTAND WHY NANTUCKET ISLAND RESIDENTS WERE SO QUICK TO GO OFF-ISLAND FOR CARE, WE EVALUATED THEIR CULTURE AND EXPECTATIONS OF THE HOSPITAL AGAINST THE HOSPITAL’S OWN ASPIRATIONS.
Idea and Execution: What was the “big idea” as well as the plan developed to meet the brand¹s goals?
Because people remember about 10% of what they read, 20% of what they see and about 80% of what they do, we created a highly immersive, 3-D digital experience. Called “Give me an FM Break” enabled prospects to actually experience the very unique benefits of partnering with DTZ. Our research showed that the audience has a very high pressure, high stress job, so we included a stress meter in the experience. Each time the user visited a new part of the experience, the stress meter would reduce it’s intensity – making the connection that DTZ reduces your stress.
Social media and email promotion drove users to the site. Each member of the sales team carried an ipad with complete access to the site, as well as an option Virtual Reality version.
Results: How did you/the client know the work was successful in meeting the objectives stated in Section 1?
The sales team reported high levels of engagement with their prospects and higher conversion rates since adopting the tool. On average, prospects spent over 8 minutes per session. Anecdotally we were told by the sales team that this was the best sales tool they ever had.