For years urologists around the world have used white light imaging technology in cystoscopies to look for bladder cancer.  Now thanks to the innovative minds at Olympus, Narrow Band Imaging (NBI) is the latest breakthrough in medical imaging technology enabling doctors to enhance the visualization of potentially cancerous lesions in their patients. The challenge is that most urologists have this capability already built in to their Olympus equipment, but aren't aware of it.

That's why Olympus partnered with marketing agency White Rhino. In an iPhone-based virtual reality (VR) experience, clinicians travel into a realistic human bladder to experience these new advancements firsthand – and have a little fun along the way. It’s no longer about “seeing is believing”, now “experiencing is believing”.

Watch the demo below: 

"The NBI Virtual Reality Experience was a big hit at our largest, most important show of the year, AUA. The VR experience kept our booth packed with prospects throughout the whole show and generated many more qualified leads than any previous year."

– Barrett Johnston
Director, Marketing Urology & Gynecology, Olympus Medical