We took inspiration not from healthcare but from industries that are known for exceptional experiences, like spas, restaurants and upscale hotels
NAMING AND BRAND IDENTITY
Based on our B2Me insights, we recommended the name needed to change. We landed on SaviaCare - a made up word. "Sav" means wisdom, "via" means the path or the way, but it also means life. After completing the rebrand the company endured a management change and decided to put the name change on hold, with the intention of rolling it out in the near future.
The new brand started with the logo, which needed to communicate the idea of delivering an “exceptional care experience.” The "caring hands" and warm color palette set the tone for the the rest of the brand.